“HIGH END GALLERY REPRESENTATION” - an online masterclass

Time schedule:

Saturday, September 2 - 10:00 AM - 2:00 PM - Sessions by Ellen K. Willas

Saturday, September 2 - 15:00 - 18:00 - sessions by Dr. Wiktoria Michalkiewicz

Monday, September 18 - sessions in person or online for those who cannot make it to Bucharest with Dr. Wiktoria Michalkiewicz

The masterclass offers an introduction to the world of art galleries. In the first session you will learn about the representation of the photographer from the gallerist's perspective. Then you will learn about the representation of the photographer by the gallery from the perspective of the photographer. The last meeting is about portfolio reviews; each participant will have to prepare a portfolio following Saturday's online sessions. You will learn how a photographer should present his work to be exhibited in a high end gallery, what are the common commercial terms and how to build your portfolio so that you will be successful in convincing the gallery to represent/exhibit you.

About Ellen K. Willas

She is the founder and the director of WILLAS contemporary gallery.

WILLAS contemporary was founded in 2015 as a gallery located near Oslo City Hall, focusing on contemporary photography. Within 3 years, the gallery was rated as one of the top three art galleries and institutions in Norway. The founder, Ellen-K Willas, now acts as a nomadic gallerist, art advisor and curator with showrooms in Oslo and Stockholm.

WILLAS Contemporary represents internationally recognised artists who are at the forefront of movements for change, confronting society's most pressing challenges, injustices, hopes and joys. The programming consists of a playful and unpredictable mix of museum-like pop-up exhibitions, international art fairs and exclusive online exhibitions.

About Dr. Wiktoria Michałkiewicz

She is the Founder / Talent Manager / Curator, REZO Agency & REZO Art Advisory & Contributing Editor National Geographic Poland, Vogue Poland

Dr. Wiktoria Michałkiewicz is an interdisciplinary specialist with international experience in storytelling, talent management, and photography. Parallel to her academic career (she is a holder of five academic degrees, including PhD in Sociology, MA in Social Anthropology, MA in Cultural Studies from Stockholm University, Universitat Autònoma de Barcelona, Lumière University Lyon 2, and Jagiellonian University), she has worked as a contributing editor for international magazines, including National Geographic (since 2011), Harper’s Bazaar, Vogue; film and photography producer and talent agent. She has worked as an exhibition producer and curator of multiple exhibitions of renowned artists, including Sebastiao Salgado, Paul Nicklen & Cristina Mittermeier, Ralph Gibson, Alison Jackson, Deborah Tuberville and many more, while working with international festivals and institutions. She worked as a consultant and editor of award-winning books, and PR and communication specialist. In one of her latest roles, she worked in Fotografiska Stockholm and was part of Fotografiska International, during its global expansion to Tallinn and New York. In 2021, she founded a consulting agency, REZO, focused on designing global career strategies for visual artists, talent management, international art PR, and art advisory services. She works globally from Warsaw, Stockholm, and Lisbon.

www.rezo.pl